A/B tests that tell the truth.
Each test ends with a clear sentence and its impact on margin, in euros.
Maison Lune / Experiments
| Test | Status | Lift and range |
|---|---|---|
| Free shipping progress barCart | Conclusive. Proven gain61,240 visitors | +6.0% |
| Simplified mobile menuNavigation | Not conclusive yet…day 9 of 13 | +1.9% |
| Customer reviews at the top of the pageProduct page | No detectable effect.64,100 visitors | -0.4% |
| “You may also like” recommendationsProduct page | Stopped by a guardrail.stopped 3 h ago | Returns +1.2 pts |
| One-page checkoutCheckout | Sample ratio mismatch.19,800 visitors | Hidden until diagnosed |
Show the 3 other tests →
Free shipping progress bar
Revenue per visitor · 18 days
Showing progress toward free shipping: revenue per visitor +6.0% measured, +4.9% expected once corrected for the winner’s curse. The effect on margin isn’t established yet: +3.0% measured, range from -0.7% to +6.7%.
Adjusted expected gain+€125,700 per month