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Free shipping from €50 comes first: +2.5% expected based on 4 shipping tests, measurable in 14 days on checkout starts. 11 of 21 ideas need an effect your traffic won’t detect within 60 days.
If the free-shipping threshold drops from €60 to €50, more carts will reach it without a reluctant extra item, because the shipping bar showed that customers aim for that threshold.
If the cart states that returns are free within 30 days, fewer visitors will leave to look for that information, because session recordings show trips back and forth to the help page.
If payment methods and the padlock appear in the cart, new visitors will be more willing to proceed to payment, because trust is the third reason for leaving in the survey.
If the free-shipping threshold appears on the home page, visitors will be more willing to browse products, because today they only discover shipping costs in the cart.
If next-day delivery is offered when choosing a carrier, customers in a hurry will complete their order, because some give up when delivery won’t arrive before an event.
If category pages show the price including shipping, fewer visitors will drop off at the cart, because shipping costs catch them by surprise there today.
If the home page shows the items left in the cart, returning visitors will get back to their products faster, because many come back without finding their selection.
If each checkout step shows where it stands, fewer customers will drop off along the way, because session recordings show shoppers going back to check what’s left.
If the delivery date appears under the buy button, visitors will add to cart more often, because delivery time is the second most cited reason for leaving in our exit survey.
If the product page shows the nearest pickup point, visitors will hesitate less to add to cart, because delivery options are the question customer service hears most.
If the 2-year warranty appears next to the price, visitors will add the most expensive lights to cart more often, because they say they worry about breakdowns.
If the gallery shows the lamp switched on in a room, visitors will picture it in their home more easily, because customers often ask about the color of the light.
If returning customers find their card and address already filled in, they will complete checkout more often, because entering payment details is the step where most shoppers drop off.
If a short video shows how to install a pendant light, visitors will worry less about installation, because it’s the top topic in negative reviews.
If sizes appear as three buttons instead of a drop-down, mobile visitors will add to cart more often, because the drop-down is often opened and closed again.
If filters stay visible at the top of the list on mobile, visitors will find a product faster, because today they scroll all the way back up to filter.
If search suggests categories from the first few letters, visitors will reach a product more often, because many search for a type of lamp rather than a specific model.
If search corrects misspelled words, fewer searches will return no results, because typos cause most of them.
If new visitors get a discount code when they arrive, they will buy on their first visit, because our competitors do it.
If a flash-sale selection opens each category page, visitors will click through to more products, because urgency makes people look.
If the product page offers a discount on a second lamp, average order value will go up, because many customers buy bedside lamps in pairs.
What your team saw or read, where it came from, and the ideas it supports. Save a free-text survey answer in one click from the A/B test page, or turn an observation into an idea that gets quantified like the others.
Survey responseNov 4· Camille Roux· Cart
“I only see the shipping costs at payment, so I decided to wait for a sale.”
“What’s holding you back?” survey · cart abandonment · answer “Shipping costs”
TeamNov 2· Camille Roux· Cart
Customer service gets questions about payment security just before large orders.
Customer service · this week’s conversations
Survey responseOct 30· Inès Martin· Product page
“If the size isn’t right, are returns free? I couldn’t find out.”
“Do you find everything you need to choose?” survey · answer “Not quite”
Survey responseOct 24· Inès Martin· Product page
“No way to know when the lamp would arrive, and it was a gift.”
“What’s holding you back?” survey · cart abandonment · answer “I’m missing some information”
Session recordingOct 15· Hugo Bernard· Product page
On mobile, several visitors open the lampshade size drop-down, close it, then leave the page.
Session recordings · product page, mobile
Click mapOct 9· Inès Martin· Product page
Visitors tap the main photo expecting it to enlarge; the thumbnails below get almost no clicks.
Click map · product page gallery
AnalyticsOct 7· Hugo Bernard· Category page
On mobile, category pages are left more often than on desktop, before visitors even scroll.
Analytics · category pages by device
Expected monthly gain × min(1, 30 ÷ days to conclude) ÷ days of effort.
Scaled to the best idea in the backlog, which scores 100.