The share of visitors who place an order, or who take the action the test measures.
6,130 commandes pour 30,650 visiteurs dans l’originale: 20.0%. 6,357 commandes pour 30,590 visiteurs dans la variante: 20.8%.
Effet relatif: +3.9%, fourchette from +0.7% to +7.2%. Le taux de conversion ne dit pas ce que rapporte chaque commande: le panier moyen passe aussi de €122.90 à €125.40, d’où le Revenue per visitor comme métrique principale.
Chiffres calculés par le moteur de Probant sur la boutique de démonstration, Maison Lune, fictive : ouvrir la démo.
Revenue divided by the number of visitors exposed to the test, whether they buy or not: a visitor with no order counts as €0. It combines conversion rate and average order value, and tells you what a change brings in.
The smallest lift the test has a good chance of detecting if it exists, with 80% power and a 5% risk. The smaller it is, the more visitors you need: aiming for an effect half as large takes about four times as many visitors.
The difference between the variant and the original, relative to the original: B / A − 1. A positive effect means the variant does better, in proportion to the starting value.
Create your workspace, or explore the demo first with data from a fictional store.